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Citycon to redevelop the premises andrenew the commercial concept of shopping
centre Forum in Jyväskylä, Finland
Citycon Oyj is starting the complete interior redevelopment of the Forum
shopping centre in downtown Jyväskylä, Finland, to provide a better commercial
fit with consumer demand. The modernised Forum's offering will have a stronger
emphasis on fashion and will provide a more versatile range of specialty stores,
cafés and restaurants. Citycon will invest EUR 16 million in the project.
The redevelopment work will cover the entire shopping centre, but focus on a
12,000 square metre section. During the project, the shopping centre's ambiance
will be enhanced and more natural light will be allowed to enter. Internal
access ways will be improved, for instance, by increasing the number of
escalators and optimising their location.
The construction project will begin immediately and the fully modernised Forum
will open its doors in November 2010. Construction work will be conducted in
stages, since most services remaining in the shopping centre will continue to
operate normally throughout the renovation.
"Forum benefits from an excellent retail location in the heart of Jyväskylä,
between the localbus terminal and the main shopping street. At the moment, the
shopping centre attracts some 7 million customers, but its offering and premises
must be able to meet the needs of today's consumers. The launched modernisation
is intended to improve Forum's competitiveness and increase its commercial
appeal," states Jukka Posti, Citycon's Property Development Director.
Theredevelopment of the Forum shopping centre fulfills Citycon's strategy of
developing centres with excellent locations. It is also in line with Citycon's
strategy of sustainable development, which emphasises the development of
shopping centres situated in key locations in city centres and district centres,
strengthening the existing urban structure and enhancing the district's service
offering.
CITYCON OYJ
Petri Olkinuora
CEO
For further information, please contact:
Petri Olkinuora, CEO
Tel. +358 20 766 4401 or +358 400 333 256
petri.olkinuora@citycon.fi
Distribution:
NASDAQ OMX Helsinki
Major media
www.citycon.com
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